Brad brings 25 years’ business and sales experience to the role. His appointment follows Intoware’s most successful year to date since it was founded in 2015. In fact, this year saw revenue of almost £1m, with a monthly recurring revenue increase of 40 per cent.
Brad’s role will be to grow sales even further through WorkfloPlus.
WorkfloPlus, has been developed by Intoware to integrate with wearables, tablets and smartphones. The digital-work instruction software ‘tool’ empowers the frontline workforce through collaborative working.
In his new role, Brad will work with Intoware’s existing customers across the oil and gas, manufacturing, rail, utilities and construction sectors. He will also develop reseller partnerships by opening up new market opportunities as the company continues to grow both at home and abroad.
Brad was previously Sales Director for the Hobs Group, where he was responsible for national sales, customer success and marketing strategy. During his time at Hobs he provided executive sponsorship for major customers and prospects. He also created opportunities to drive growth and success for the company. Above all, Brad made sure customer needs were always met on time.
Perfect timing for Intoware!
Keith Tilley, Intoware’s CEO says: “We’re delighted to have Brad Flook as our new Sales Director. It’s perfect timing as businesses are seeing the benefits of digitisation more and more. His valuable experience in a senior sales position will stand him in good stead as he takes on the role of leading our sales team. Brad will be enhancing long-term customer relationships as well as unlocking new markets.
Brad, comments: “I’m excited to be joining Intoware right now. The market is rapidly changing thanks to the Internet of Things and cloud capabilities. New technology means companies can collect data in a more transparent and user friendly way. So, they’ll always have a ‘real-time’ view of industrial assets, equipment, processes and resources.
“Despite this new era, many industries still remain paper-based or are in the early stages of their digital journey. Our aim is to support these businesses. We can help them to see what to digitise to reduce costs and benefit the bottom line. Thanks to ‘the golden thread of information’ that collaborative workflow systems provide.”